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ARTIST: Elvis Presley
TITLE: Four Track Enhanced CD Taken From THE 50 GREATEST HITS & ELVIS THAT'S THE WAY IT IS (Special Edition)
BACKGROUND: Upon release this promo sampler was described as “the biggest ever Elvis promotion in British history”. This was in part because it was backed by “a massive Television advertising campaign” which took place over the weekend of May 11/13th. At the time there was significant support for BMG who “supported and licensed this deal [and] are finally being allowed to promote Elvis with the enthusiasm, commitment and dedication that he deserves”. Sadly relatively few of these CDs have survived (as with many ;free’ things it was not valued and most have been consigned to the rubbish tip). Hence it has become something of a collector’s item with copies retailing for up to US$40 (depending on condition). For example:
This 4 track enhanced audio CD originally came as a 'cover-mount' with [The Sunday Times] Culture magazine (the CD & magazine were within clear plastic without actually being attached). The magazine (see picture number 4, above) had an Elvis picture on the cover and an article devoted to the King (plus a chance to “win a fantastic trip from Tupelo to Hawaii”).
The front cover is very similar to The 50 Greatest Hits album, although the text is slightly different, plus it includes the ‘The Sunday Times’ and ‘LineOne’ logos. The rear of the sleeve includes colour pictures of the aforementioned best of compilation and the poster of ‘Elvis That’s The Way It Was’. Naturally it includes the track-list as well as stating: “Includes The Promotional Video For Suspicious Minds Taken From Elvis, That’s The Way It Is, Special Edition. Currently In Cinemas Nationwide”. However , as the CD went to press a several weeks after the premier of the film, the number of cinemas showing the movie was already tailing off. This promotional campaign could have been timed better!
STYLE OF MUSIC / GENRE: Rock and roll, pop, rockabilly, country, blues, gospel, R&B, Honky tonk
TRACKLIST (followed by approximate running time of each song):
1. Heartbreak Hotel
2. Return To Sender
3. Love Letters
4. I Just Can't Help Believin'
5. VIDEO: Suspicious Minds
NB. All tracks performed by Elvis. Track 2 (Return to Sender) can be listened to at Last FM: http://www.last.fm/music/Elvis+Presley/Sunday+Times+CD+Taken+From+50
FORMAT: CD promo album in illustrated card case (as pictured). ONLY the CD in its sleeve is included (shown in the first 3 images), the other items such as the magazines are shown for information purposes only - they are NOT for sale here.
PUBLISHED BY: RCA / BMG Entertainment International UK & Ireland / The Sunday Times (2003)
CATALOGUE NUMBER: BMGSM62
CONDITION: This not a brand new CD. As such there may be signs of wear. It is an original product (not counterfeit). If we have more than one copy these are sent on a ‘first come, first served’ basis with those in the best condition sent to whoever buys first. Each CD is tested to ensure perfect playback.
POSTAGE & PACKING: Sent from the UK. FREE SHIPPING TO ALL COUNTRIES WORLDWIDE!!!
**PLEASE NOTE** We have 6 other fantastic Elvis promo CDs as well as this album. To view them, first make sure you are in our store (as opposed to the general eCrater one). If you are already in our store then you will see the AAA Hughes logo at the top left of the screen (and it will be orange around the search bar at the top); if not either click on ‘aaahughes’ (beside ‘Seller:’), or ‘View Store’ beneath the ‘Buy Now’ button. Now you’re in our store, enter Elvis into the search bar at the top and click ‘Search’!
TRIVIA: The iconic image of Elvis which is shown on the cover of this promo (which is almost identical to the commercially released 2 CD set – ‘The 50 Greatest Hits’ that it is promoting) also appeared on the cover-art for the1982 UK LP ‘Romantic Elvis – 20 Love Songs’ (NB. The latter had a navy blue background ,with red boarder along the right side), and ‘Elvis Presley / Artist of the Century’ (black background, pixelated image). Picture 6 shows the original photo black and white photo, the colourised version (from which the aforementioned artwork was derived) and an artist’s simplified rendition of the picture. Notice the angle of Elvis’ head in these pictures. This is a common feature with the black and white cover photo on the ‘Culture’ magazine that originally accompanied this release (4th picture). Which in turn harks back to the Sunday Times Magazine published directly after Elvis’ death (see picture 5), all of which can perhaps be traced back to the original vinyl sleeve for Heartbreak Hotel which is the first example I am aware of. Furthermore if you look at a selection of Elvis cover-art etc you will notice that the shade of red (used in the background of the promo) is very common. Much like rock ‘n’ roll and ‘the look’; he made it his own.